Two decades ago, Organized Noize reshaped the sound of southern hip hop. Based out of Atlanta, the production trio of Ray Murray, Rico Wade, and Sleepy Brown masterminded the musical direction of Outkast’s breakthrough debut album, Southernplayalisticadillacmuzik, topping hardscrabble drum loops with melodious swathes of synths and live instrumentation. With Big Boi and Andre 3000 casting bewitching lyrical spells over this soon-to-be-signature production bed, the combination caught on worldwide and the Organized Noize sound was solidified. Read More
Organized Noize can be credited as the first production team to build the signature sound of Atlanta’s thriving urban music scene. In the ‘90s, Rico Wade, Ray Murray, and Sleepy Brown formed the production team and created hits for OutKast, TLC, and Goodie MoB just to name a few.
As OutKast celebrates their 20th anniversary of their legendary album, Southernplayalisticadillacmuzic, Organized Noize has decided to launch a clothing line and release a new documentary, The Art of Organized Noize.
Ladies & Gents hashtag sleepy brown shirts are now available !!!!
Rico Wade is still in it to win it. The Atlanta music scene has many founding fathers, but none loom larger than the man whose basement studio, aka “The Dungeon,” became the musical petri dish that cultivated the Organized Noize production team (along with Ray Murray and Sleepy Brown) and the Dungeon Family (Outkast, Goodie Mob, and a plethora of lesser known but profoundly influential Atlanta hip hop and soul acts) is still making music and cultivating new talent. Quiet as it’s kept, Wade’s cousin Future honed his skills in the Dungeon during the late ‘90s. These days, Rico is focused on developing a young artist named Yakki Divioshi, whose song “D.R.A.K.E.” premiered on Mass Appeal and has gone on to generate serious buzz in the ATL streets. To hear Rico tell it, that’s just the beginning— and Rico’s not a bad judge of talent. But don’t take our word for it, let the man speak for himself… Read More
I got to speak with the legend Sleepy Brown about a wide array of topics that include: Him moving to Las Vegas, his new label, supposedly working on a new Outkast album, A Goodie Mob reunion album (they are getting ready to drop a single), still producing with Organized Noize, what he uses to make beats, and much more. Hit the jump and check out the interview for yourself! Leave comments with your thoughts (FYI The audio is kinda fucked up)
Rico Wade: “We wanted New York to respect our brains, not them fat asses and our pistols.”
Rico Wade says Organized Noize Productions played a pivotal role in shaping Southern Rap.
“Organized Noize Productions is responsible for making the South respectable and that’s no disrespect to Luther Campbell and J Prince and Geto Boys,” Rico Wade says during an interview with TheBeeShine. “We wanted New York to respect our brains, not them fat asses and our pistols.”
Organized Noize broke through with OutKast’s 1993 single “Player’s Ball,” years after Luther Campbell and 2 Live Crew’s 1986 debut album 2 Live Is What We Are. J Prince, whose given name is James Prince, owns and operates Rap-A-Lot Records, which began releasing albums from the Geto Boys in the 1980s.
In the interview, Wade says he had respect for early Southern artists, but that the South really popped in the ‘90s after Organized Noize released material including OutKast’s Southernplayalisticadillacmuzik and TLC’s “Waterfalls.”