Rico Wade: “We wanted New York to respect our brains, not them fat asses and our pistols.”
Rico Wade says Organized Noize Productions played a pivotal role in shaping Southern Rap.
“Organized Noize Productions is responsible for making the South respectable and that’s no disrespect to Luther Campbell and J Prince and Geto Boys,” Rico Wade says during an interview with TheBeeShine. “We wanted New York to respect our brains, not them fat asses and our pistols.”
Organized Noize broke through with OutKast’s 1993 single “Player’s Ball,” years after Luther Campbell and 2 Live Crew’s 1986 debut album 2 Live Is What We Are. J Prince, whose given name is James Prince, owns and operates Rap-A-Lot Records, which began releasing albums from the Geto Boys in the 1980s.
In the interview, Wade says he had respect for early Southern artists, but that the South really popped in the ‘90s after Organized Noize released material including OutKast’s Southernplayalisticadillacmuzik and TLC’s “Waterfalls.”